After relocating to Toronto in 2007, Matt created award-winning work for a number of studios, and in 2014 joined Chad Roberts Design as a senior designer. While working with Chad he specialized in boutique food & hospitality branding, creating tailored branding and packaging solutions for clients ranging from international distributors to boutique establishments.

In 2016 Matt relocated to Vancouver, and co-founded Webb Creative, where he created some of Canada’s most enduring cannabis brands, including Broken Coast, -ness, and BZAM. He also worked with multiple Licensed Producers to develop compliant labeling systems and packaging solutions.

In 2022 Matt joined BZAM Cannabis as a Senior Band Manager. While at BZAM he created industry-leading marketing campaigns, innovative brand extensions, and beloved merchandise and apparel.

Matt has been recognized by Communication Arts, the Cannes Cyber Lions, Applied Arts, and the ADCC, and has spoken about cannabis branding at the LIFT Cannabis Expo and RGD Design Thinkers (2023).