BZAM Cannabis
BZAM is an analog cannabis brand. In an industry where ‘bud porn’ and high production values have become the norm, BZAM takes a perpendicular detour to another place entirely. Inspired by the underground press and ‘zine movements, the brand champions the “familliar-yet unexpected”, and uses a deliberately handmade aesthetic as a metaphor for meticulous cannabis curation.
The Story
By using archival imagery from the early days of cannabis activism, I was able to create a brand that referenced the black market without getting lost in the sea of ‘legacy brands’. BZAM wants you to remember the thrill of feeling like you’re in a secret club, which has quickly declined since legalization. A club that isn’t about elitism, but rather shared culture and a feeling of belonging. For some people it might not be very interesting, but for the people that the brand resonates with, it feels tailor made.
Credits
Matt Webb
Creative Direction, Design
Katherine Webb
Design
Adam Lang
Development
Jessica Grajczyk
Senior Copywriter, BZAM
Nick Mcdonald
Production Design
Hand to Hand Studios
Video Production